DNA of a Sales Super Star

DNA of a Sales Super Star
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DNA of a Sales Super Star

Unlock Your Inner Sales Superstar

Increase Sales, Attract the Right Clients, and Close More Deals

We all have a natural sales style, but is it the most effective?
Unlock your hidden sales potential by discovering your unique identity. Imagine attracting ideal clients and closing more deals with the help of practical insights. Our book is your guide to transforming your sales approach and achieving greater impact by discovering your sales identity.
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The author

Raymond Phoon

Raymond Phoon is a sales transformation expert with over 34 years of experience in leadership, marketing, and sales. He’s impacted over 300,000 individuals across 500 Fortune 500 companies and countless organizations globally.

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The author

Discover the Secrets of Top Sales Performers

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About The Book

What Makes Up Your Sales Identity?

Your Sales Identity is the foundation of your success in selling. It’s shaped by six core elements that influence how you connect, communicate, and close deals. These elements define your approach, impact your confidence, and determine how effectively you navigate the sales process.

What are Your Selling Competencies?

Understanding your selling competencies can unlock new opportunities by helping you gain deeper insights into yourself and your customers, allowing you to build stronger connections, enhance your influence, and create a lasting impact in every sales interaction.

Understanding Your Sales Disposition

Your Sales Disposition shapes how you navigate interactions, respond to challenges, and process the world around you, whether in high-pressure situations or everyday conversations. It represents your chosen response in any scenario and is categorized into Natural Dispositions, which are instinctive tendencies, and Learned Dispositions, which develop through experience and training.

What's Your Core Value System as a Sales Professional?

Your core values are the guiding principles that shape how you navigate both life and work. As a sales professional, these values influence your decisions, interactions, and long-term success. In an ever-evolving market, staying true to your core values ensures consistency, integrity, and resilience when selling.

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testimonials

Real People, Real Results

"Raymond is one of the top sales trainers in Asia, and perhaps in the world. His diagnostic approach (with SSI and other tools) and comprehensive methodology guarantees that your team team will sell more. He's a real class act and I would JUMP at the opportunity to work with him."

Orvel Ray Wilson
CSP, Best Selling Author of Guerilla Marketing, The Guerilla Group Inc.

"Raymond has written a most relevant and compelling book that can help sales professionals become sales superstars. His treatise of the subject is very significant as he addresses the psychology and mindset to enable sales professionals to succeed. I would personally recommend every sales professional to read this book and benefit from it."

Dr. Victor SL Tan
Best Selling Author of Changing Mindsets, Principal Consultant/CEO KL Strategic Change Consulting Group

"Raymond's Sales Star Inventory profiling helped us to better identify the core strengths and development areas of our sales people and provides us with a good platform to manage and grow our key talents."

Choong Yip Kee
Product Director, AGFA Healthcare

"Raymond Phoon is a natural speaker when it comes to adding value to customers like us. He knows how to add value to what we need in boosting our sales volume and training our entire sales team. He's a very passionate professional speaker and trainer when it comes to selling creatively and not forgetting to have fun! Our entire P1 (Packet One Networks) is still using the DNA Sales methodology that he has designed and built for us. He's gone the extra mile to ensure that our spread out sales force throughout Malaysia benefited from this energy load and fun training curriculum."

Kho Suan Gaik
Senior L&D Manager, Packet One Networks

"Most times, people are hired for skills and fired for character. From experience, we know that character is such an important part of being successful in our working careers and life in general, but yet, there is a continual primary focus on one's academic qualification, skills, and experience. Raymond's deliberate attention to character building in this book will help any individual become that Sales Superstar."

Sreedhar Subramaniam
Consultant, Facilitator, and International Speaker, Character First!