About The Author
Raymond Phoon
Ray’s unique blend of experience, insightful tools, and global reach makes him a leading authority in the field of sales transformation.
Ray's Credentials
Ray’s passion lies in helping salespeople, teams, and leaders achieve practical, impactful breakthroughs.
He’s achieved this through a unique approach:
He’s achieved this through a unique approach:
Decades of Experience
Drawing on his extensive leadership, consulting, and people development background, Ray offers practical sales strategies.
Data-Driven Insights
Ray’s “Sales Star Inventory” tool empowers individuals to discover their ideal sales identity, leading to stronger business outcomes.
Global Recognition
A sought-after speaker, Ray shares his expertise at conferences, radio shows, and leadership programs worldwide.
Measurable Impact
Ray’s “Sales Star Inventory Online Toolkit,” was borne from this book and has been used in over 17 countries to transform the sales performance of over 200,000 participants.

Book Raymond Phoon for Your Next Event
Ray’s dynamic approach and actionable insights can help ignite passion, drive success, and foster growth within your organization.
Keynotes
Be inspired by keynotes that resonate with global audiences, drawing on Raymond’s extensive travels and insights from cities across the US, UK, Australia, South Africa, and Asia.
Programs
Be inspired by keynotes that resonate with global audiences, drawing on Raymond’s extensive travels and insights from cities across the US, UK, Australia, South Africa, and Asia.
Coaching
Benefit from personalized coaching sessions that leverage Raymond’s 34 years of industry-leading experience in business development and technology.